Midlands ICURe (Innovation to Commercialisation of University Research) is funded by UKRI and managed by Warwick University, with the aim of enabling promising ideas to ‘get out of the lab’ and market test their feasibility.
Zayndu CEO Ralph Weir comments: “ICURe’s support in the early stages of the company was hugely beneficial. There were some excellent pitches at the event and we are delighted to have been recognised with this award.”
Zayndu has created the world’s first ‘activated air’ seed cleaning system that provides a dry alternative to chemical treatment or washing.
The idea for Zayndu came from research by Dr Felipe Iza, of the Wolfson School of Mechanical, Electrical and Manufacturing Engineering at Loughborough University. He saw the potential of using cold plasma as a novel method for cleaning.
There is a growing unmet need for alternative approaches to seed cleaning following the removal of the seed treatment fungicide thiram in 2019.
With the support of ICURe, Zayndu explored the potential of creating a commercial product to address this market. Following the success of the prototype it launched its first product, the Aurora Z10, in 2021.
An independent assessment of ICURe has found it generates £3.94 of economic benefit for every £1 invested.
The event took place at County Hall, London, and was attended by West Midlands Mayor Andy Street.
(Image above shows L-R: Laura Lane, Advent Life Sciences; Andy Street, Mayor of the West Midlands; Roshna Mistry, Director, Zayndu; Mickey Clarke, Marketing Manager, Zayndu; Stuart Croft, Vice Chancellor and President of the University of Warwick)